It is time to accept a truth that is not easy to accept.<\/p>\n\n\n\n
We are all addicts.<\/p>\n\n\n\n
Everyone is addicted to\u2026 their own beliefs. This explains why, when we try to change someone's beliefs, they begin behaving like\u2026 an addict.<\/p>\n\n\n\n
So many of the greatest advances in what is called human civilization were initially rejected with tremendous fervor. New inventions and discoveries suffered the same fate.<\/p>\n\n\n\n
We always behave like addicts whenever someone tries to change the beliefs already in our heads, as if we had been injected with extremely powerful doses of heroin.<\/p>\n\n\n\n
We fiercely believe certain things and stubbornly insist they are right.<\/p>\n\n\n\n
It is hard to believe that the following beliefs were once very common, if not widely accepted as \u201ctruth\u201d in many places around the world:<\/p>\n\n\n\n
-A society in which women are always below men is a society aligned with the laws of nature.<\/p>\n\n\n\n
-In human society, some races are superior and have the right to rule over others. Slavery is natural.<\/p>\n\n\n\n
-Cars are only a passing fad; horse-drawn carriages are forever.<\/p>\n\n\n\n
-The Earth is a flat disc. The Sun revolves around the Earth.<\/p>\n\n\n\n
It is hard to understand why a certain common belief still persisted in Vietnam's business environment in 2020. I also do not understand why many lecturers still teach their entrepreneur students this:<\/p>\n\n\n\n
\u201cThe Marketplace Is a Battlefield\u201d<\/p>\n\n\n\n
What consequences does this belief have for business, life and society?<\/p>\n\n\n\n
An entrepreneur is a soldier, a soldier carries a gun, and whom is that gun meant to shoot dead? Whom to kill? Whom to destroy?<\/p>\n\n\n\n
This belief creates hostility and a \u2018kill or be killed\u2019 mentality. It creates a state in which everything is scarce and therefore must be fought over, rather than aligning with the universe\u2019s expansive nature. It runs counter to another belief: that everything is always sufficient and abundant when we focus on creative energy. This belief also creates lose\u2013lose behavior in business. It produces a common style, particularly in Corporate environments: Agressive, and often somewhat excessive, too much agressive. One distorted form is becoming extreme, losing balance and objectivity when examining an issue. Moreover, this belief creates harmful competition that damages consumers themselves, because in war \u2018all deception is fair\u2019: it is life or death, so do not talk about ethics or \u2018fair play\u2019 here. Compete dirty to win, even when it harms customers. In addition, this kind of belief causes excessive Stress, pressure, guilt, stress-related illness, and a business life full of regrets.<\/p>\n\n\n\n
Business is simple. People make it far too complicated.<\/p>\n\n\n\n
Life is simple. But people make it far too difficult.<\/p>\n\n\n\n
Entrepreneurs can absolutely choose another belief and another way to behave. But then they must be even more careful, lest they see life through rose-colored glasses while everything around them is dark. Society will not let us be honest; when in Rome, do as the Romans do; everyone does it, so why should we not? If I alone am the virtuous Th\u1ea1ch Sanh while everyone around me is the deceitful L\u00fd Th\u00f4ng, that \u2018naivety\u2019 will get me destroyed. Beware: after a few \u2018rosy\u2019 days, everything could turn \u2018pitch black.\u2019 What should we do?<\/p>\n\n\n\n
Shift your style gradually, and eventually you will practice the Happy Entrepreneur way of life naturally, without excessive pressure or effort.<\/p>\n\n\n\n
The first thing we need to change is to recognize this and change our beliefs. Do not forget that our beliefs about reality create reality. The reality of Vietnam's business environment is as it is because many people believe it to be so. But history (and the present) has shown that something is not necessarily true just because the majority believes it is.<\/p>\n\n\n\n
So when you begin changing and practicing a new way of life in business, share it to inspire more people. A new reality will then be created, and you will be helping create it.<\/p>\n\n\n\n
Entrepreneurs can learn a soldier's spirit and courage, but entrepreneurs do not have to kill people as soldiers do.<\/p>\n\n\n\n
The Marketplace Resembles a Battlefield in Some Ways. But the Marketplace IS NOT a Battlefield.<\/p>","protected":false},"excerpt":{"rendered":"
\u0110\u00e3 \u0111\u1ebfn l\u00fac ch\u1ea5p nh\u1eadn m\u1ed9t s\u1ef1 th\u1eadt kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 ch\u1ea5p nh\u1eadn. T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u l\u00e0 nh\u1eefng con nghi\u1ec7n. T\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u nghi\u1ec7n…nh\u1eefng ni\u1ec1m tin c\u1ee7a m\u00ecnh. \u0110i\u1ec1u \u0111\u00f3 l\u00fd gi\u1ea3i v\u00ec sao khi ta c\u1ed1 g\u1eafng thay \u0111\u1ed5i ni\u1ec1m tin c\u1ee7a m\u1ed9t ai \u0111\u00f3 th\u00ec h\u1ecd s\u1ebd b\u1eaft […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-6832","post","type-post","status-publish","format-standard","hentry","category-chia-se"],"yoast_head":"\n