{"id":404,"date":"2015-12-23T12:30:42","date_gmt":"2015-12-23T05:30:42","guid":{"rendered":"http:\/\/khoinghiepthongminh.com\/?p=404"},"modified":"2024-06-08T12:57:26","modified_gmt":"2024-06-08T12:57:26","slug":"ceo-ta-minh-tuan-chon-nha-dau-tu-nhu-ket-hon-neu-chon-sai-se-thanh-tham-hoa","status":"publish","type":"post","link":"https:\/\/taminhtuan.vn\/en\/ceo-ta-minh-tuan-chon-nha-dau-tu-nhu-ket-hon-neu-chon-sai-se-thanh-tham-hoa\/","title":{"rendered":"CEO T\u1ea1 Minh Tu\u1ea5n: \u201cChoosing an investor is like getting married; the wrong choice can be disastrous\u201d"},"content":{"rendered":"

<\/h2>\n

According to 8x entrepreneur T\u1ea1 Minh Tu\u1ea5n, the relationship between startups and investors is a Partnership, not one of Asking\u2013Giving or Gratitude\u2013Obligation. So investors are not the only ones choosing startups; startups must also choose investors.<\/strong><\/em><\/p>\n

T\u1ea1 Minh Tu\u1ea5n was born in 1988 and studied Industrial Systems Engineering at Ho Chi Minh City University of Technology.<\/p>\n

He is known as a pioneer of the \u201cPersonal Doctor\u201d model in Vietnam. With only a few million dong in capital and an innovative idea, T\u1ea1 Minh Tu\u1ea5n raised billions of dong and successfully built HELP International.<\/p>\n

In 2011, he founded YUP Insitute, a pioneering academy for entrepreneurship training and support in Vietnam.<\/p>\n

That same year, T\u1ea1 Minh Tu\u1ea5n became one of Vietnam's 15 exemplary social entrepreneurs, certified by CSIP (Center for Social Initiatives Promotion), the British Council, and the World Bank.<\/p>\n

In 2015, he was honored by Forbes Vietnam among the Top 30 most outstanding young people under 30.<\/p>\n

NDH had a brief conversation with this entrepreneur from the 8X generation to hear his startup experiences.<\/p>\n

\u201cEducating the Market\u201d \u2013 A Challenge for Pioneers<\/strong><\/p>\n

As the first person to build the \u201cFamily Doctor\u201d model in Vietnam, what advantages and difficulties do you think pioneering startups face?<\/em><\/strong><\/p>\n

Within difficulties lie advantages, and within advantages lie difficulties. In my personal experience, pioneering startups face the challenge that their business model is still relatively \u201chard to understand\u201d for most of the target market. Turning \u201chard to understand\u201d into \u201ceasy to understand\u201d requires startups to \u201ceducate the market.\u201d<\/p>\n

Educating the market is usually a very difficult stage requiring a great deal of capital. Changing even one person is hard, yet here you need to change an entire market. It also takes time and your own perseverance, along with a very sound and intelligent approach.<\/p>\n

Sometimes, just as we have \u201calmost\u201d educated the market, we run out of capital and die. Our successors then reap all the benefits of that earlier process, stepping over our \u201ccorpse\u201d into the market and needing only a little more capital and time to succeed.<\/p>\n

Conversely, the opportunity is that if a startup pioneers and successfully educates the market, the market will see its brand as \u2018top of mind\u2019 \u2014 the first brand recalled whenever that need arises. This is a success lesson from existing brands, including Vietnamese ones such as X-men.<\/p>\n

The key is to understand the game you are about to enter, make the preparations required for that particular kind of game, and choose the right moment to act.<\/p>\n

Choosing an investor is like getting married!<\/strong><\/p>\n

With a fairly new idea, you raised many billions of \u0111\u1ed3ng in investment. What advice would you give Start-ups on persuading investors to fund their projects?<\/em><\/strong><\/p>\n

I think there is plenty of advice out there, but I will not offer advice along the lines of \u201cHow can I get investors to agree to put money into my business?\u201d Or, jokingly, how can I \u201clure\u201d an investor? Instead, what I would like to share is this: Choose the right investor for you!<\/p>\n

Because having an investor is like getting married: choose wrongly and everything becomes a disaster. It destroys a startup\u2019s architecture for success. The relationship between a Startup and an investor is a Partnership, not a relationship of Begging and Giving or Gratitude and Obligation. Therefore, investors do not merely choose Startups; Startups must choose investors too. To choose the right investor, review these factors:<\/p>\n

Does this investor fit the startup's goals, culture, core values, management style, and business strategy?<\/em><\/p>\n

Is the startup willing to change one or more of the above criteria to receive investment, or will it defend its core values to the end?<\/em><\/p>\n

Does a startup need angel investors or an investment fund?<\/em><\/p>\n

Is the timing right to receive investment?<\/em><\/p>\n

Why does the startup need investment? How much investment is needed? What will the money be used for?<\/em><\/p>\n

Sometimes the ability to build and develop a future relationship with each other is an important condition. Many \u201cpairs\u201d do not sense this in one another, so even if everything seems very good, they still do not team up.<\/p>\n

At some point, every company must become a \u2018good company\u2019<\/strong><\/p>\n

Do you see social enterprise as a new direction for young entrepreneurs?<\/strong><\/em><\/p>\n

I have met many people who tell me, \u201cI dream of becoming an entrepreneur.\u201d I hope that in the future, I will hear many people say, \u201cMy dream is to become a social entrepreneur.\u201d<\/p>\n

Every company, upon reaching a certain stage of development, must become a \u201cgood\u201d company\u2014a good company\u2014where \u201cgood\u201d means its growth does not conflict with society's sustainable development. Besides creating more jobs, companies come under greater scrutiny and must therefore actively contribute to social activities that bring positive value to the community. Their business models must solve a specific social problem in order to grow. This is not just a form of PR; it seems to be a requirement for continued growth: undertaking activities that contribute to the community, such as CSR programs (corporate social responsibility\u2014reporter's note).<\/p>\n

And most importantly, we must help society move forward together, rather than prosper ourselves while society goes backward. Otherwise, they will be going against nature and be destroyed.<\/p>\n

Take Alibaba: many sellers of counterfeit branded goods contributed significantly to the company's success. Once successful, however, Alibaba must gradually \u201cclean out\u201d those sellers, willingly or not, even if it temporarily hurts the company itself.<\/p>\n

The challenge here is whether businesses can become 1 \u201cgood company\u201d from the very beginning, without waiting until they are successful or wealthy. And that hope is placed in social enterprises.<\/p>\n

Thank you, Tu\u1ea5n!<\/strong><\/em><\/p>\n

>> Great Articles on Entrepreneurship<\/a><\/p>\n

>> Business Startup Course<\/a><\/p>\n

>> Business Consulting Program<\/a><\/p>","protected":false},"excerpt":{"rendered":"

According to 8x entrepreneur T\u1ea1 Minh Tu\u1ea5n, the relationship between startups and investors is a Partnership, not one of Asking\u2013Giving or Gratitude\u2013Obligation. 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