{"id":212,"date":"2014-07-14T20:43:40","date_gmt":"2014-07-14T13:43:40","guid":{"rendered":"http:\/\/smartrepreneur.net\/?p=212"},"modified":"2024-06-03T16:08:54","modified_gmt":"2024-06-03T16:08:54","slug":"cach-viet-mission-statement-hieu-qua","status":"publish","type":"post","link":"https:\/\/taminhtuan.vn\/en\/cach-viet-mission-statement-hieu-qua\/","title":{"rendered":"How to write an effective Mission Statement"},"content":{"rendered":"

In my previous article, I shared how to build a Corporate Identity, which also includes a Mission Statement. In this article, I will discuss this part in greater detail.<\/p>\n

Many companies have mission statements, but very few have truly effective ones.<\/p>\n

Reasons why your mission statement does not \u2018work\u2019 ?<\/b><\/p>\n

1.Write it just to have it, to \u201ckeep up with everyone else.\u201d If others have it, I must too.<\/p>\n

2.The purpose is to look \u201cimpressive.\u201d A big company, a grand vision, and huge ambitions must have a polished mission statement to \u201cproudly show off\u201d<\/p>\n

3.See another company in the same industry and field with a similar idea, then \u201csteal\u201d it exactly.<\/p>\n

4.Write primarily based on the business owner's or founder's wishful thinking, according to likes and dislikes.<\/p>\n

5.Write it simply to finish the task, to have something for the website and investors, but with very vague conviction, then \u201cnever touch it again\u201d afterward.<\/p>\n

How to write an effective mission statement: it must Link to Strategy<\/b><\/p>\n

The misunderstanding is that entrepreneurs do not realize a Mission Statement is itself 1 form of strategy and needs to connect with business strategy.<\/p>\n

(1) First, you need to understand which priority areas your business is strong in and wants to build an empire in.<\/p>\n

(2) Next, you need to know your business's goals. What position does it want to achieve, what does it want to become, and what results does it want to produce in area (1)?<\/p>\n

(3) Then, you need to answer: What is the deadline for achieving goal (2)?<\/p>\n

(4) At an overall, directional level, what does the business need to do to achieve (1), (2), and (3)? \u2013 This is the business's Mission Statement.<\/p>\n

However, your actions are meaningless if they bring no value to a specific group. In business, there are 4 groups you should pay attention to, called CEOS<\/strong>, including Customer (Customer), Employee (Employee), Owner (Shareholder), Social (Community).<\/strong><\/em><\/p>\n

A good, detailed mission statement addresses these audiences. I can offer the following example from 1 healthcare business I founded myself (HELP International):<\/p>\n

HELP<\/i><\/strong>\u00a0<\/i>activities aimed at\u00a0raise awareness of disease prevention,<\/strong>\u00a0<\/b>healthcare\u00a0<\/b>to\u00a0protect and improve both the physical and mental health of Vietnamese people. <\/strong>(Joint declaration)<\/i><\/p>\n

HELP makes medical examinations and treatment become\u00a0easy, convenient, effective<\/strong>\u00a0with the attitude and quality of service thoughtful, dedicated, friendly<\/strong>, ensuring\u00a0peace of mind<\/strong>\u00a0and\u00a0satisfied<\/strong>\u00a0of customers. (C \u2013 Customer)<\/i><\/p>\n

HELP guarantees the creation of a\u00a0a positive working environment<\/strong>\u00a0for members with a shared goal <\/strong>(E \u2013 Employee),<\/b> from there, together create new value for<\/strong>\u00a0investor<\/strong>\u00a0and<\/strong>\u00a0community<\/strong>. (O \u2013 Owner, S \u2013 Social)<\/i><\/p><\/blockquote>\n

The mission statement relates to strategy selection. I cite the following 1 set of examples as interesting comparisons of different approaches to strategy in several organizations and companies.<\/p>\n

Police station:<\/span><\/p>\n

\u201cOur mission is to prevent crime.\u201d \u201cOur mission is to enforce the law.\u201d If this organization's mission is \u201cpreventing crime,\u201d it will certainly develop and deliver educational programs, focusing its efforts on helping people understand and apply the skills needed to restrain conflict, manage stress, and understand legal requirements. But if its mission is simply \u201cenforcing the law,\u201d it will implement systems and actions needed to arrest lawbreakers.<\/p>\n

Airline:<\/span><\/p>\n

\u201cOur mission is to transport passengers from point A to point B.\u201d \u201cOur mission is to bring people relaxation at 25,000 feet.\u201d Each goal leads the company in a very different direction. With the first mission, employees need only focus on transporting passengers efficiently. With the second, Virgin Group focuses on making passengers relaxed and comfortable in flight: \u201cEverything we do is to create an enjoyable, memorable journey.\u201d<\/p>\n

Industrial manufacturer:<\/span><\/p>\n

\u201cOur mission is to make leather whips for carriage drivers.\u201d \u201cOur mission is to design and manufacture leather products that meet customers' needs.\u201d What happens if a company's mission is too narrow? Companies whose stated mission was \u201cmaking leather whips\u201d have mostly disappeared. In contrast, a company whose mission is \u201cdesigning and manufacturing leather products\u201d keeps expanding, developing, and adapting whenever customer needs change.<\/p>\n

Many people love Disney World's mission: \u2018to make people happy.\u2019 It is clear, brief, and concise. All shareholders, customers, employees, and the wider community know Disney dreams of bringing them happiness and joy.<\/p>\n

(According to Bwportal)<\/i><\/p><\/blockquote>\n

After creating a detailed mission declaration, you can distill it into a concise, memorable, inspiring mission statement linked to your business strategy, as in the examples above or the suggestions below:<\/p>\n

-Google, with its mission to digitize the world and organize information on the Internet.<\/p>\n

-Facebook, with its mission to bring people closer together through social networking.<\/p>\n

-Apple, with its mission to create distinctive value through innovative, refined, world-class products.<\/p>\n

-Linkedin, with its mission to map the population and thereby positively influence the economy.<\/p>\n

-Microsoft, with its mission to bring computers into every home by simplifying complex tasks.<\/p><\/blockquote>\n

Writing a mission statement properly is how we avoid \u201cturning blank paper into scrap paper.\u201d<\/p>\n

Start your business Smartly, beginning with your Mission Statement.<\/strong><\/p>\n

T\u1ea1 Minh Tu\u1ea5n \u2013 TMT \u2013 is a successful entrepreneur pioneering several startup fields in Vietnam, 1 of Vietnam's 30 most outstandingly successful and influential people in the prestigious \u201c30 Under 30\u2033 ranking by Forbes, the world's leading business magazine, and the founder of YUP! Start-Up Education & Incubation Centrer (www.yup.edu.vn).<\/em><\/p>\n

>> Great articles on entrepreneurship<\/a><\/p>\n

>> Business Startup Course<\/a><\/p>\n

>> Business Consulting Program<\/a><\/p>","protected":false},"excerpt":{"rendered":"

\u1ede b\u00e0i vi\u1ebft tr\u01b0\u1edbc t\u00f4i \u0111\u00e3 chia s\u1ebb v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng n\u00ean \u201cB\u1ea3n s\u1eafc doanh nghi\u1ec7p\u201d (Corporate Identity), trong \u0111\u00f3 c\u00f3 bao g\u1ed3m lu\u00f4n c\u1ea3 \u201cTuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh\u201d (Mission Statement). Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd n\u00f3i r\u00f5 h\u01a1n v\u1ec1 ph\u1ea7n\u00a0 n\u00e0y. R\u1ea5t nhi\u1ec1u c\u00f4ng ty c\u00f3 tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh, nh\u01b0ng l\u1ea1i […]<\/p>\n","protected":false},"author":3,"featured_media":11142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[105,109],"tags":[],"class_list":["post-212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-khoi-nghiep-thong-minh-kinh-doanh-thong-minh","category-nghe-thuat-lanh-dao-quan-tri-hieu-qua"],"yoast_head":"\nHow to write an effective Mission Statement - T\u1ea1 Minh Tu\u1ea5n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/taminhtuan.vn\/en\/cach-viet-mission-statement-hieu-qua\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to write an effective Mission Statement - T\u1ea1 Minh Tu\u1ea5n\" \/>\n<meta property=\"og:description\" content=\"In my previous article, I shared how to build a Corporate Identity, which also includes a Mission Statement. 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